Good Grid is a re-entry focused tech nonprofit; The team approached me to lead Visual Design for their re-brand. I created illustrations & iconography for landing page, digital, & print assets.
Learn more:
About Good Grid
Learn more:
About Good Grid
Role: Visual Design, Brand Identity
Tools: Adobe Illustrator
Tools: Adobe Illustrator
DESIGN
Designing for a company that has been in the market for several years and has brand recognition and at the same time has a user base that varies widely in tech exposure and literacy, my key processes were:
1) Referencing effective and recognizable elements from the company’s original branding, such as the shape of the original logo.
2) Creating visuals (e.g. the color blobs) that, with or without accompanying text, convey the flow from fragmented to connected ecosystems through the use of Good Grid.
ILLUSTRATIONS
Select illustrations from the landing page flow are featured below. These images are part of a larger flow I illustrated: of a case-worker overwhelmed by the multi-faceted needs of the child she’s serving, until she and other service providers connect “on the grid”, where they can finally work as a unified ecosystem. The final image forms the shape of the Good Grid logo (flower).
ASSETS & ICONOGRAPHY
Good Grid has presented the following visuals (and others not featured here) in print and digital presentations to stakeholders, and is incorporating them in their new website, expected to launch late 2019.
This project uniquely expanded my branding muscles as there were a high number of stakeholders & users with very widely ranging, and sometimes conflicting, incentives - including returning citizens, state governments, case workers, community providers, and investors - to balance and integrate in the branding and messaging of the product.
I've enjoyed contributing creatively to the identity of an organization that is reshaping what justice and rehabilitation looks like, and that too, in my hometown community of Little Rock, Arkansas.
